Six tiles, two businesses. Best at 375px, which is what they were drawn for. Add ?tweaks to any tile for the token panel.
AUTO: A/B/C · HYTEK: A/B/C
One letter each. Tweaks-bar nudges welcome alongside — they get folded into the brief.
No website of their own. Not red and not blue — 19 of 20 shops surveyed carry red, 18 carry blue.
A redesign, not a first site — their apex works, their www. is dead, and every link in the wild points at the dead one. Not blue: that is what Culligan already wears.
Turn Reduce Motion on for one of them. Every hero holds a composed still frame with atmosphere, scale and colour intact when the loops stop. It is the fastest test of whether a hero is only impressive while it moves.
The hero assets are placeholder geometry, not the real thing. Generating images spends money and that is yours to approve. Each hero is labelled on the tile; the winning brief specifies the real asset and its recipe.
Auto C's aubergine is the boldest call on the board. It is absent from all 20 surveyed shops and it is defensibly warm rather than violet — but it is a colour this business has never worn, because it has never worn any. Worth challenging.