North Logan, Utah · hard-water country
Display headline sits here, with one marked phrase.
Supporting line, two lines long at 375px — the Copywriter owns every word on this page. Softeners, filtration, reverse osmosis, deionizers, under-sink systems, purifiers, backflow prevention testing.
5.0 from 11 Google reviews Culligan · Kinetico · Nugen serviced
Type specimen
01 / Source Serif 4 + Gantari · SIL OFL 1.1every tap
Palette & contrast
02 / all text pairs computed, AA or it does not ship| Text | On | Ratio | WCAG AA |
|---|---|---|---|
| ink #14251b | bg #f3f0e6 | 14.06:1 | PASS (body + large) |
| ink #14251b | surface #fbf9f3 | 15.23:1 | PASS |
| ink-muted #4a5a4c | bg #f3f0e6 | 6.44:1 | PASS |
| ink-muted #4a5a4c | surface #fbf9f3 | 6.98:1 | PASS |
| accent #1d4230 (headings) | bg #f3f0e6 | 9.83:1 | PASS |
| accent #1d4230 | surface #fbf9f3 | 10.65:1 | PASS |
| accent-ink #f3f0e6 | accent band #1d4230 | 9.83:1 | PASS |
| on-dark muted #b8c9b7 | accent band #1d4230 | 6.45:1 | PASS |
| ink #14251b (button label) | marker #f2c53d | 9.79:1 | PASS |
Note on the hero: hero body text sits on the darkest part of the gradient, never on the lit centre. The measured pair above (#b8c9b7 on #1d4230, 6.45:1) is the worst case; the radial only ever darkens beneath the type block.
Why green: blue 7/9 and teal 7/9 in the valley, blue 15/18 across both metros (playbook §7); green is 3/9 — the least occupied hue available. The two readable water-treatment competitors are dominant-blue (dossier §4.6 addendum), so distance rule 4 clears. Culligan's top-5 does contain a mint #6bffc6, but as a fifth accent, not a dominant hue, and a deep forest green is not a mint.
Where we go
03 / service area — 1/9 local sites run one (playbook §2)Cache Valley
Home groundBrigham City
Named by the ownerOgden area
Second line, not a second addressSouthern Idaho
Preston & MaladSection copy slot — Copywriter. Six named places, all owner-published and V-tier. A cross-state Utah–Idaho footprint is something almost nothing in the surveyed market has, and a service-area section runs on only 1 of 9 local sites.
Proof, and only proof
5.0
From 11 Google reviews. Every one of the eleven is five stars — a single four-star would render 4.9.
No printable verbatim quote exists yet (dossier §4.3, gap 12): three of eleven reviewers seen, one quote carries an internal elision, dates are relative only. ref-005's testimonial band uses portrait bubbles; those are NOT borrowed — design-rules §8 forbids photoreal identifiable faces and nothing may be presented as their people. This block stays a slot until eleven reviews are captured with full text, name as displayed and an absolute date.