Water softeners
Card copy slot — Copywriter. Install, maintain and repair, all makes and models.
North Logan, Utah · water treatment only
Display headline sits here, with one accent word.
Supporting line, two lines long at 375px — the Copywriter owns every word on this page. Softeners, filtration, reverse osmosis, deionizers, under-sink systems, purifiers and backflow prevention testing.
★★★★★ 5.0 from 11 Google reviews Cache Valley · Brigham City · Ogden · Tremonton · Preston ID · Malad ID
Type specimen
01 / Fraunces + Karla · SIL OFL 1.1
--text-hero · Fraunces 800, SOFT 40 / WONK 1, tracking -0.025em
Hard water,
handled
handled
--text-h2 · Fraunces 800 + italic accent
Section heading with an accent word
--text-eyebrow · Karla 600, 0.14em, uppercase
Serving Northern Utah and Southern Idaho
--text-lead · Karla 400
Lead paragraph size. Sets the register between the display and the body — plain-spoken, unhurried, in the valley's tone rather than the freeway's.
--text-body · Karla 400 / 1.62 · measure 60ch
Body copy at reading size. Karla's slightly squared bowls and open apertures hold up at 375px, and its 600 weight is heavy enough to carry the inline emphasis this direction leans on without pulling in a third file. Two families, four woff2 files, latin subset.
Palette & contrast
02 / all text pairs computed, AA or it does not ship| Text | On | Ratio | WCAG AA |
|---|---|---|---|
| ink #231a14 | bg #f6efe4 | 14.95:1 | PASS (body + large) |
| ink #231a14 | surface #fffaf2 | 16.44:1 | PASS |
| ink-muted #5f5046 | bg #f6efe4 | 6.75:1 | PASS |
| ink-muted #5f5046 | surface #fffaf2 | 7.42:1 | PASS |
| rust #a8361f | bg #f6efe4 | 5.72:1 | PASS |
| rust #a8361f | surface #fffaf2 | 6.29:1 | PASS |
| ink #231a14 (button label) | accent coral #f26554 | 5.50:1 | PASS |
| cream #f6efe4 | timber #3b2a20 | 11.96:1 | PASS |
| accent-soft #ffb3a3 | timber #3b2a20 | 7.95:1 | PASS |
Excluded pairing, stated rather than hidden: coral #f26554 as text on cream computes 2.72:1 and fails even the 3:1 large-text floor. That is why coral is a fill-only token here — button grounds, chip grounds, the hero asset — and rust #a8361f is its text-weight sibling at the same hue. No text pair in this direction sits below 5.5:1.
Where the coral comes from: their own theme stylesheet declares it 8 times (V, own-site-css, dossier §4.5 addendum). It is the only declared hue that is theirs, warm, unbanned, and unoccupied by any surveyed competitor.
What we work on
03 / services — letterpress cards, ref-010Reverse osmosis & under-sink
Card copy slot — Copywriter. Filtration, purifiers, under-sink systems.
Deionizers & backflow testing
Card copy slot — Copywriter. Residential and commercial customers.
Brands serviced, owner-published and verbatim: Culligan · Kinetico · Nugen. The independent who repairs the market leader's equipment is a position no competitor in the dossier's §4.6 table can take.
Proof, and only proof
TESTIMONIAL SLOT — DELIBERATELY EMPTY.
No printable verbatim quote exists yet (dossier §4.3, gap 12): three of eleven reviewers seen, one quote carries an internal elision, dates are relative only. This block stays a slot until eleven reviews are captured with full text, name as displayed and an absolute date. Nothing here is mocked as if it were real.
No printable verbatim quote exists yet (dossier §4.3, gap 12): three of eleven reviewers seen, one quote carries an internal elision, dates are relative only. This block stays a slot until eleven reviews are captured with full text, name as displayed and an absolute date. Nothing here is mocked as if it were real.